Friday, May 29, 2015

Fonts used by fashion labels and magazines

http://www.missatlaplaya.com/2014/03/fonts-used-by-fashion-labels-and-magazines/fonts-fashion-labels-magazines

Fonts. The weakness of any graphic designer and art director of a magazine. The search of the perfect truetype can take hours for someone a little demanding: “Better sans serif”, “Too bold”, “Too narrow”, “Difficult to read”, “I don’t like that one” “This is it!! Oh, it’s $300″, “Hmm… Not exactly what I was looking for”. But oh, how nice is the result when you find a good font.

In a logo or a headtitle, the font is the main thing. Using a type or another tells a lot about the label. Prada and D&G have very little in common, just like the Glamour head and the Vogue head.

In this article you’ll find the fonts used by fashion magazines and labels. The original types from Vogue Paris, the simple style of Marc Jacobs, or the beautiful font from Lula Magazine. Some of them are free (yeah!), and some others aren’t. If you’re lucky, the font might be included in your computer (Apple has Helvetica and Futura). I also have to add that in some cases, the font mentioned is not the exact one, because (like in Chanel), the font was created specifically for that logo.

vogue-font
Vogue: similar: Bodoni (free) – original: Didot (not free)

chanel-font
Chanel: Engravers Gothic (similar)

lula-cover-font
Lula: creative director Becky Smith. Font Kursivschrift

vogue-paris-dogwood-font
Vogue Paris: Dogwood (free!)

Captura de pantalla 2014-03-10 a la(s) 00.59.17Also used by Vogue Paris: Romantiques (free)

dior--font
Christian Dior: Nicholas Cochin

dolceandgabbana--font
Dolce & Gabbana: Futura SH Light

dg--font

vanity fair-font2
Vanity Fair: YoAndy

vanity-fair-fontVanity Fair: VF Sans

Photos courtesy of Wall Street Journal
Wall Street Journal Mag: Escrow Light Display

louis vuitton
Louis Vuitton: Futura Headline EF

marc-jacobs-logo
Marc Jacobs: Engravers Gothic

purple-font-adobe-garamond
Purple Magazine: Adobe Garamond Pro

self-service-font
Self Service: Avant Garde Gothic

vimeo-logo
Vimeo: Black Rose (free!) (it’s not a fashion label, but I’im including it because I love it)

jimmy-choo-font
Jimmy Choo: University Roman

bershka-logo

regaliz-font
Various: Regaliz (free)

18_add_223_Mommie
Used by W Magazine for the word ‘Eden’: Mommie Font
   zarahome--font
Zara Home: Engravers Gothic BT

blogheader2
Miss at la Playa: Apple Garamond Light Italic

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